L’Oreal Rejects Claims Its Hair Relaxers Are Dangerous And Unsafe


L’Oreal has fired back in a legal battle over a popular line of
hair relaxers, rejecting claims it misled customers about the
safety of its SoftSheen-Carson brand.

In
a court filing last Thursday, the company said its
SoftSheen packaging never claims that the relaxer “is any safer
or less injurious than other chemical hair-straightening
products.”

In September,
a lawsuit claimed multiple women felt burning on their
scalps and developed bald spots after using the products, and
accused the company of promoting them in a way that downplayed
their risks, including through promotion of amla oil, derived
from an Indian “superfruit.”

But L’Oreal said “repeated warnings” on the packaging made
clear the product’s “capacity to cause injuries” and said “no
reasonable consumer would gather than the product is not
‘caustic’ when faced with exterior packaging containing
warnings like ‘contains alkali,’ ‘wear gloves,’ ‘can cause
blindness,’ ‘serious injury to…skin,’ and ‘permanent hair
loss.’”

On Monday, the law firm representing a group of roughly 2,500
women who claim to have been burned by the hair relaxers called
for an “urgent product recall” of the entire product line and a
federal investigation into the company’s chemical testing and
marketing.

A L’Oreal spokesperson told BuzzFeed News its relaxers “are
technical products that can be used safely according to the
instructions. We cannot discuss the specifics of pending
litigation.”

Ben Meiselas, an attorney for the plaintiffs with Geragos &
Geragos, told BuzzFeed News that L’Oreal is selling “poison in
a box” and criticized the company’s argument that “any consumer
should know you’re going to get burned using this product.”

“We thought that argument was preposterous and offensive,” he
said. “If they believe that their product is inherently
dangerous, they shouldn’t claim that their product protects
your hair and scalp on the outside packaging.”

On Monday, the law firm released photos from some of its
clients who claim to have been harmed by the relaxer.

On Monday, the law firm released photos from some of its clients who claim to have been harmed by the relaxer.

View this image ›

Geragos & Geragos, Levi & Korsinsky

ID: 10207583

Meiselas said the class action lawsuit has gained roughly 2,500
plaintiffs so far with more complaints streaming in.



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