People Are Criticizing Zara For Using Thin Models In A “Love Your Curves” Ad


“This is the visual equivalent of saying ‘All Curves
Matter.’”

1.
People are criticizing Zara for their recent “Love Your
Curves” ad, which features two thin models.

You have got to be shitting me, Zara.

— Muireann O’Connell (@MuireannO_C)

The in-store ad went viral on Tuesday after Irish radio
personality Muireann O’Connell shared it on Twitter.

It has also been spotted in stores in
England and
Spain, since as early as the beginning of February.

ID: 10613956

2.
People thought it was pretty baffling.

All bodies are beautiful of course, but this is a
curvy figure? Really? https://t.co/plg8KlJ0uw

— PeaceLoveVintage (@Emma_Hobbsie)

ID: 10614021

How the hell do Zara get away with this marketing
imagery? https://t.co/Gl8xRX2D6h

— Jamie (@ShadyEuroFreak)

ID: 10613992

Where? https://t.co/HO0FuTkdxk

— Fabi (@IAintYuhFriend)

ID: 10614015

5.
Many are pointing out the kind of effect this could
have on the body image of young girls.

*sigh* this is the sort of thing that makes my 15
year old, size 8 daughter think she’s fat.
https://t.co/shnA2zhEIi

— Mrs VB (@MrsVB)

ID: 10613988

More than ever we need to protect the self esteem
of young girls. This is how not to do it.
https://t.co/KwBwDkJ7hJ

— Mo Al-Borno (@Berreli)

ID: 10613997

While I appreciate that smaller women can be curvy,
the impact this is going to have on young girls is
not going to… https://t.co/yhzifPtNaL

— Deborah Stuttard (@TheGreedyGirl)

ID: 10614018

Why do some of my students have eating disorders
again?!?! https://t.co/o4qOzvF0q2

— Emily Wills (@emillyaw)

ID: 10614180

9.
Others just immediately went to work dragging Zara.

Love your curves – @ZARA

— Bert Swattermain (@BertSwattermain)

ID: 10613983

Alt-Curves https://t.co/tgabC1XS1B

— Ewster at Large (@ewster)

ID: 10614546

@MuireannO_C @Hanecdote looking for them curves
like

— Adi Peltz (@adi_peltz)

ID: 10614182

This is the visual equivalent of saying “All Curves
Matter” https://t.co/xwP60Z7Cfv

— Merci Marcoup (@MarcositoW)

ID: 10614150

13.
Zara did not immediately return a request for comment.

ID: 10614227

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Julia Reinstein is a reporter for BuzzFeed News and is
based in New York.

 

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