“This is the visual equivalent of saying ‘All Curves
People are criticizing Zara for their recent “Love Your
Curves” ad, which features two thin models.
You have got to be shitting me, Zara.
— Muireann O’Connell (@MuireannO_C)
The in-store ad went viral on Tuesday after Irish radio
personality Muireann O’Connell shared it on Twitter.
It has also been spotted in stores in
Spain, since as early as the beginning of February.
People thought it was pretty baffling.
All bodies are beautiful of course, but this is a
curvy figure? Really? https://t.co/plg8KlJ0uw
— PeaceLoveVintage (@Emma_Hobbsie)
How the hell do Zara get away with this marketing
— Jamie (@ShadyEuroFreak)
— Fabi (@IAintYuhFriend)
Many are pointing out the kind of effect this could
have on the body image of young girls.
*sigh* this is the sort of thing that makes my 15
year old, size 8 daughter think she’s fat.
— Mrs VB (@MrsVB)
More than ever we need to protect the self esteem
of young girls. This is how not to do it.
— Mo Al-Borno (@Berreli)
While I appreciate that smaller women can be curvy,
the impact this is going to have on young girls is
not going to… https://t.co/yhzifPtNaL
— Deborah Stuttard (@TheGreedyGirl)
Why do some of my students have eating disorders
— Emily Wills (@emillyaw)
Others just immediately went to work dragging Zara.
Love your curves – @ZARA
— Bert Swattermain (@BertSwattermain)
— Ewster at Large (@ewster)
@MuireannO_C @Hanecdote looking for them curves
— Adi Peltz (@adi_peltz)
This is the visual equivalent of saying “All Curves
— Merci Marcoup (@MarcositoW)
Zara did not immediately return a request for comment.
Check out more
articles on BuzzFeed.com!
Julia Reinstein is a reporter for BuzzFeed News and is
based in New York.
Tagged:social news, body image, curvy, plus size, style, zara, trending