We Have The Receipts: People Exercised Way More After Pokémon Go


You may have heard that a little game called Pokémon Go came
out last week. And players are calling it the best
unintentional exercise ever.

It took Michelle Obama 8 years to convince people to run
outside and be active. Nintendo did it in 24 hours.
#PokemonGo

— Steve (@AgitatedStove)

ID: 9224717

They’re posting crazy screenshots of activity spikes recorded
by their fitness trackers.

Shoutout to everyone playing #PokemonGO whose FitBits
literally have no idea WTF happened 3 days ago.

— Ellie Hall (@ellievhall)

ID: 9224726

So just how much exercise are Pokémon Go fanatics actually
getting?

BuzzFeed News asked a handful of fitness-tracking companies to
share data about their users’ activity patterns since the game
came out — and they reported seeing quite an increase in that
time. After a limited release in Australia and New Zealand, the
game launched in the U.S. for iOS and Android on Wed., July 6.
(YES, IT’S ONLY BEEN A WEEK SINCE OUR WORLD CHANGED FOREVER.)

That’s right — taking your Pokémon to the gym could also be a
workout for you too.

Caveat: Unless noted below, it’s not possible to know for sure
that these activity increases are a direct result of
catching ‘em all.

Here are the steps of about 100 Jawbone UP users in the
U.S. who mentioned “Pokemon” in a comment in their app
feeds last weekend. That weekend was a little different
from the others.

Here are the steps of about 100 Jawbone UP users in the U.S. who mentioned "Pokemon" in a comment in their app feeds last weekend. That weekend was a little different from the others.

View this image ›

Data provided by
Jawbone.

ID: 9224864

To put that into context, here’s how that increase compares
to Cardiogram’s data for the whole year so far.

To put that into context, here's how that increase compares to Cardiogram's data for the whole year so far.

View this image ›

Cardiogram / Via t.co

ID: 9224557

As co-founder Brandon Ballinger
notes, the uptick in exercise is pretty similar to “the one
we see for New Years’ Resolutions.” That peters out after about
a week, to the surprise of no one who’s ever made a new year’s
resolution to exercise more. How long will the Pokémon exercise
craze last?

… with the notable exception of one particular age group.

“People 35 and older were not affected,” Withings noted on its

blog, “perhaps because they did not grow up with Pokémon.”



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